![]() Firstly, because the WhatsApp terms explicitly exclude the commercial use of the app. It's not possible to use it in a business context. ✋⛔ As handy as the regular WhatsApp messenger is: this app is for private communication only. ![]() If you want to leverage one of the most popular messaging apps in the world, WhatsApp, there's no way around WhatsApp Business. In this guide, we'll look in more detail at the WhatsApp ecosystem, the different business solutions, and at the pros and cons of the different versions. The other one is the enterprise version called "WhatsApp Business Platform" (former API) which offers professional tools, scalability, and data compliance for medium and large companies. One is "WhatsApp for Business", a free service specifically for small businesses. ![]() There's the regular WhatsApp messenger app for private usage, but for companies there are actually two business solutions. In this article, you'll learn everything you need to know about WhatsApp Business: how it works, what it costs, what benefits it has to offer, and whether you'd rather use the WhatsApp Business App or the WhatsApp Business Platform.Ĭommunicating through WhatsApp can be confusing because the messenger offers several versions of the service. WhatsApp offers two compelling solutions for enterprises, "WhatsApp for Business" and the "WhatsApp Business Platform". What are the benefits of WhatsApp Business for companies?.What data protection aspects do I have to consider when using WhatsApp?.How do I get the verification / official business account (green badge) on WhatsApp?.How do I get a WhatsApp account for businesses?.How can I use WhatsApp in the customer journey?.What can you do with the WhatsApp Platform?.How to get access to the WhatsApp Business Platform?.Whats' a WhatsApp Business Solution Provider?.
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